Jeff Gordon TAG Heuer Watch

NASCAR champion, Jeff Gordon launches his new TAG Heuer watch in NYC

December 9, 2005 [New York, NY] – NASCAR’s Jeff Gordon launched his newest watch, the TAG Heuer “2005 Jeff Gordon Special Edition Carrera Automatic,” today at The Tourneau TimeMachine, the world’s largest watch store, in Manhattan.

Gordon met fans and signed autographs while wearing his new watch, which he helped to design. Fans entered to win one of the special edition Jeff Gordon watches, along with a autographed note from Gordon.

The timepiece is the latest addition to the TAG Heuer Carrera line and incorporates the TAG Heuer logo and Gordon’s racecar No. 24. It features a blue dial with “Jeff Gordon” in yellow, a date window at three o’clock, a five-row link steel bracelet and a sapphire crystal caseback. With Jeff Gordon’s signature inscribed on the caseback, it is now available at authorized TAG Heuer retailers for $1,595.

Sporty and contemporary, the TAG Heuer Jeff Gordon Special Edition Carrera incorporates the classic TAG Heuer features: water resistant to 50 meters; scratch resistant sapphire crystal; hand applied indexes; diamond shaped hands; and luminescent hour and minute hands.

“We at TAG Heuer are very excited to once again work with Jeff Gordon,” said TAG Heuer North America President and CEO Daniel Lalonde. “We always look to partner with the best of the best, and Jeff embodies our ideals perfectly. We look forward to future collaborations.”

“I’m having a lot of fun working with TAG Heuer and collaborating with their design team,” said Gordon. “The Number 24, which is adorned on the watch, is a very special number to me, and I’m glad to be able to share this watch with my fans and auto racing enthusiasts.”

Additionally, Gordon is portrayed by world-renowned fashion photographer Patrick Demarchelier in the TAG Heuer “What Are You Made Of?” advertising campaign and joins the ranks of other TAG Heuer brand ambassadors, including film superstar Uma Thurman, golfing champion Tiger Woods, and tennis ace, Maria Sharapova.

The “What Are You Made Of” campaign is an integrated communications campaign, produced by Holistic Communications of Marin, Switzerland, consisting of print ads to appear in leading fashion, lifestyle and sports publications, as well as other media including interactive, billboards and direct marketing.